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Interviews

Jacob Cass interview

Jacob Cass travels the world with his wife and his laptop creating inspired design work for grateful clients along the way. We all have been given the advice: “envision a life that you would be proud of, and then take steps to make it happen.” It’s meant to be inspiring, Read more…

By Colin Finkle, ago
Interviews

Nick Westergaard interview

How bravery in marketing can lead the human moments in which great brands are forged. I often catch myself doing small brand reviews of commercial vehicles while in my own car; mostly small business whose truck graphics will be the most prominent billboard they will ever own. It is mostly Read more…

By Colin Finkle, ago
Interviews

Jody Ordioni interview

Wake up, executives. You have a brand with your employees, and it is affecting the bottom line, big time. Colin Finkle: What is the definition of the term “brand” to you? Jody Ordioni: To me, a brand is a person, place, service or thing that has distinguished itself from other Read more…

By Colin Finkle, ago
Interviews

Ramez Toubassy interview

When valuing and commercialising brands, it’s as much art as science for Gordon Brothers. Colin Finkle: What is the definition of the term “brand” to you? Ramez Toubassy: Brands can be incredibly powerful constructs – so much so that they can redefine our very reality. A brand can actually make Read more…

By Colin Finkle, ago
Interviews

Daryl Weber interview

The framework for using science to make marketing decisions. When science and marketing meet, something special happens: we start dealing with how things are as opposed to how we think they are. We make assumptions when we are marketing a company, and we very rarely have the opportunity to test Read more…

By Colin Finkle, ago
Interviews

Jay Baer interview

Customer service: the new spectator sport. Your brand is up to bat. You probably think your company is hitting it out of the park with customer service. Well, sorry to break it to you, but you are probably only hitting singles and may even be hitting foul balls. And now, Read more…

By Colin Finkle, ago
Interviews

Kelly Childs and Erinn Weatherbie interview

BMB’s Interview Series features conversations with marketers and business owners who exemplify brand marketing. Kelly’s Bake Shoppe is a cupcake bakery on the rise; but not rising with the traditional flour and baking soda. Kelly’s features delicious treats that are gluten-free, dairy-free, egg-free, wheat-free, peanut-free and vegan. My wife thinks their Read more…

By Colin Finkle, ago
Interviews

Alexander Mimran interview

BMB’s Interview Series features conversations with marketers and business owners who exemplify brand marketing. Ladies and gentlemen! Here with us today is Alexander Mimran is a serial entrepreneur; he has jumped in to the ring with the lions of silicon valley multiple times. For his first death defying act, he Read more…

By Colin Finkle, ago