8 Responses to “Beats By Dre: A Lifestyle Brand Case Study”

  1. […] Part 2: Profile of a lifestyle brand – Beats by Dre […]

  2. […] associated with aspirational lifestyles. Read Part 1 to understand what is a lifestyle brand, Part 2 to understand Beats by Dre., Part 3 to understand DC Shoes, and Part 4 to understand […]

  3. Laura Avatar

    Hi Colin! This is a great article and very informative. I’m currently doing an assignment paper on product placement and Beats is one of the product. Would like to use this as a reference and credit you, if you don’t mind? Would like to ask when was this article written? : )

    1. Colin Finkle Avatar

      Hi Laura, I am glad this article was useful for your project. No problem regarding referencing it. I published it on August 17, 2017.

  4. Xroxx Avatar

    thanks for helpful info

  5. Rayjen Avatar

    Hi Colin,
    That’s a very informative and deeply researched article. Though it’s published before long time ago. But still, it has some information that helps me a lot to learn about beats by dre.
    Thanks for sharing this and keep it up.

    1. Colin Finkle Avatar

      Thanks, Rayjen. An update is to this article is in the works!

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