How do the best of the best do it? You will learn from the shining star examples featured in these articles. This is how it is done.
Jimmy Iovine’s insight about product placement in music videos made Beats by Dre a billion dollar brand. Executive Summary | Abstract | TL;DRJimmy Iovine realized that music videos were the key to reaching younger music listeners. He founded Beats with Dr. Dre to bring the emotion back to music by Read more…
For the launch of the iPhone Xs and iPhone Xr launches, we list ten things Apple changed forever. The iPhone was a real innovation. My litmus test for innovation is whether all of the products and a category become similar to the innovative entrant. For example, there weren’t many horses Read more…
Good examples of brand extensions can put a company in a better strategic position. Bad brand extensions are just ugly. Executive Summary | Abstract | TL;DR A brand extension is when a brand that makes one type of product uses their well-known brand to sell a new type of product. Read more…
Brands get into antics on the one day where anything flies: April Fools Day 2018 Recent news about social media may leave you wondering: what good has come from these new channels? Well, one fun thing is the new tradition of brands making fun of themselves and their products shortcomings Read more…
Brand Marketing Blog is rebranding to BMB to get in line with our branding strategy. Executive Summary | Abstract | TL;DR Sometimes rebranding makes sense; if your brand is keeping you from opportunities. The name Brand Marketing Blog was keeping us from exploring channels other than blogging and search. The Read more…
Mazda is the best car company at using visual language. How does your hardware company become best in class in visual language too? Mazda is best in class in bringing the successful design language from concept cars into production cars. The Mazda concept cars are clearly used as reference designs Read more…
Arc’teryx’s shared values with outdoor enthusiasts attract other niches and the broader market. This is the Part 4 of our Lifestyle Brand Series where we explore how brands become associated with aspirational lifestyles. Read Part 1 to understand what is a lifestyle brand, Part 2 to understand Beats by Dre. and Part 3 to understand DC Shoes. Read more…
From community college classroom $100 M in sales; DC Shoes’ day by day grind to become one of the most iconic lifestyle brands. This is the Part 3 of our Lifestyle Brand Series where we explore how brands become associated with aspirational lifestyles. Read Part 1 to understand what is a lifestyle brand and why it is Read more…
After a decade, Apple employees are opening up about the iPhone’s development, and it wasn’t as pretty as the result. There are far fewer genuine innovations than we think. Most of what we call innovation is actually iteration: a little advance derivative of what came before it. But Oxford dictionary Read more…
Big brands are getting hacked, while other brands tout privacy and security as their strategic differentiators. Data breaches of big brands. Society has traded the security of our personal data for ease of use; we have traded the security of our credit card information for ease of commerce. Countless companies have Read more…
