How do the best of the best do it? You will learn from the shining star examples featured in these articles. This is how it is done.
Good examples of brand extensions make for a better strategic position. Bad ones are ugly. We detail examples of brand extensions from Apple, Callaway, Ferrari, Google, Snoop Dogg, Fender, and Cosmopolitan.
Brit Morin, the founder and CEO of Brit+Co, spotted the influencer brand movement before anyone else has. She has built a community of millennial and gen z women, a demographic that is abandoning legacy brands.
From community college classroom $100 M in sales; DC Shoes’ grind to become one of the most iconic lifestyle brands. Executive Summary | Abstract | TL;DR DC Shoes is a brand associated with the skateboarder lifestyle. It was founded by Ken Block and Damon Way straight out of college. They Read more…
Athleta is a brand of women’s activewear. They make clothing that women are comfortable to be active in through both the fit and style of the garments as well as their empowering message: “The Power of She.” Athleta was founded in 1998 in Petaluma, CA. The brand was purchased by Gap for $150 million in 2008. Their revenue is approximately $750 million. Nancy Green is the CEO.
Jimmy Iovine’s insight about product placement in music videos made Beats by Dre a billion dollar brand. Executive Summary | Abstract | TL;DR Jimmy Iovine realized that music videos were the key to reaching younger music listeners. He founded Beats with Dr. Dre to bring the emotion back to music Read more…
For the launch of the iPhone Xs and iPhone Xr launches, we list ten things Apple changed forever. The iPhone was a real innovation. My litmus test for innovation is whether all of the products and a category become similar to the innovative entrant. For example, there weren’t many horses Read more…
Brands get into antics on the one day where anything flies: April Fools Day 2018 Recent news about social media may leave you wondering: what good has come from these new channels? Well, one fun thing is the new tradition of brands making fun of themselves and their products shortcomings Read more…
Brand Marketing Blog is rebranding to BMB to get in line with our branding strategy. Executive Summary | Abstract | TL;DR Sometimes rebranding makes sense; if your brand is keeping you from opportunities. The name Brand Marketing Blog was keeping us from exploring channels other than blogging and search. The Read more…
Mazda is the best car company at using visual language. How does your hardware company become best in class in visual language too? Mazda is best in class in bringing the successful design language from concept cars into production cars. The Mazda concept cars are clearly used as reference designs Read more…
Arc’teryx’s shared values with outdoor enthusiasts attract other niches and the broader market. Executive Summary | Abstract | TL;DR Arc’teryx’s odd name and logo refer to the earliest known bird, which evolved wings to adapt to its hazardous environment. Arc’teryx uses an evolutionary design process to create outdoor apparel that Read more…