Is A Brand An Intangible Asset?
Brands are not physical items, but they have real value for businesses. Thinking of a brand as an asset is a powerful idea. Have you… Read More »Is A Brand An Intangible Asset?
Good Branding
How do the best of the best do it? You will learn from the shining star examples featured in these articles. This is how it is done.
Hot Wheels id Sub-Brand, and Mattel’s Big Problem
Hot Wheels id is an exceptional example of a sub-brand. It solves Mattel’s big problem: kids and pre-teens are choosing video games over physical play.
Taglines of the Top 100 Brands
“The Ultimate Driving Machine” to “Finger Lickin’ Good.” Here are the taglines of the top companies in the world. A couple of readers were asking… Read More »Taglines of the Top 100 Brands
Examples of Successful Umbrella Brands
Understanding what an Umbrella Brand or Family Brand is and exploring 15 examples. It can often be a challenge to understand the relationships between products… Read More »Examples of Successful Umbrella Brands
100 Thieves brand profile
Looking at the culture, apparel, and history of one of the fastest growing lifestyle brands. I have been hearing people in my circles talk about… Read More »100 Thieves brand profile
11 Examples of Brand Personality In Action
Etro adventurous personality comes through their store front display. Wendy’s has sassy responses on Twitter. Learn ways to express your brand’s personality.
Examples of Successful Sub-Brands
A Sub-Brand modifies the expectations of a parent brand. Some company’s brand architecture has many sub-brands (eg Hilton) while others have few (eg Coca-Cola)
Beyond Meat brand profile
No more mystery for the plant-meat brand. The science, history, marketing and future of Beyond Meat. If I could be known as anything, it would… Read More »Beyond Meat brand profile
Brand Extension Examples
Good examples of brand extensions make for a better strategic position. Bad ones are ugly. We detail examples of brand extensions from Apple, Callaway, Ferrari, Google, Snoop Dogg, Fender, and Cosmopolitan.
11 Examples of Brand Essence
Eleven examples of brands with a clear, unique and powerful Brand Essence. I often get subtle eye roles from the decision makers for the brands… Read More »11 Examples of Brand Essence