Hot Wheels id is an exceptional example of a sub-brand. It solves Mattel’s big problem: kids and pre-teens are choosing video games over physical play.
How do the best of the best do it? You will learn from the shining star examples featured in these articles. This is how it is done.
Get Properly InformedFor the latest and best information regarding COVID-19, check your local government’s website or the World Health Organization website. Highlighting brands that have… Read More »Inspirational Responses To COVID-19 From Brands
Etro adventurous personality comes through their store front display. Wendy’s has sassy responses on Twitter. Learn ways to express your brand’s personality.
A Sub-Brand modifies the expectations of a parent brand. Some company’s brand architecture has many sub-brands (eg Hilton) while others have few (eg Coca-Cola)
Good examples of brand extensions make for a better strategic position. Bad ones are ugly. We detail examples of brand extensions from Apple, Callaway, Ferrari, Google, Snoop Dogg, Fender, and Cosmopolitan.