Line Extension Examples
Many brands find themselves at a point where they have achieved some success with their line of products, and they are feeling pressure from investors… Read More »Line Extension Examples
How do the best of the best do it? You will learn from the shining star examples featured in these articles. This is how it is done.
Many brands find themselves at a point where they have achieved some success with their line of products, and they are feeling pressure from investors… Read More »Line Extension Examples
Brands are not physical items, but they have real value for businesses. Thinking of a brand as an asset is a powerful idea. Have you… Read More »Is A Brand An Intangible Asset?
Hot Wheels id is an exceptional example of a sub-brand. It solves Mattel’s big problem: kids and pre-teens are choosing video games over physical play.
“The Ultimate Driving Machine” to “Finger Lickin’ Good.” Here are the taglines of the top companies in the world. A couple of readers were asking… Read More »Taglines of the Top 100 Brands
Understanding what an Umbrella Brand or Family Brand is and exploring 15 examples. It can often be a challenge to understand the relationships between products… Read More »Examples of Successful Umbrella Brands
Looking at the culture, apparel, and history of one of the fastest growing lifestyle brands. I have been hearing people in my circles talk about… Read More »100 Thieves brand profile
Etro adventurous personality comes through their store front display. Wendy’s has sassy responses on Twitter. Learn ways to express your brand’s personality.
A Sub-Brand modifies the expectations of a parent brand. Some company’s brand architecture has many sub-brands (eg Hilton) while others have few (eg Coca-Cola)
No more mystery for the plant-meat brand. The science, history, marketing and future of Beyond Meat. If I could be known as anything, it would… Read More »Beyond Meat brand profile
Good examples of brand extensions make for a better strategic position. Bad ones are ugly. We detail examples of brand extensions from Apple, Callaway, Ferrari, Google, Snoop Dogg, Fender, and Cosmopolitan.