11 Examples of Brand Essence
Eleven examples of brands with a clear, unique and powerful Brand Essence. I often get subtle eye roles from the decision makers for the brands… Read More »11 Examples of Brand Essence
Good Branding
How do the best of the best do it? You will learn from the shining star examples featured in these articles. This is how it is done.
Lifestyle brand case study: DC Shoes
From community college classroom $100 M in sales; DC Shoes’ grind to become one of the most iconic lifestyle brands. DC Shoes is a brand… Read More »Lifestyle brand case study: DC Shoes
Athleta history & brand profile
Athleta is a brand of women’s activewear. They make clothing that women are comfortable to be active in through both the fit and style of the garments as well as their empowering message: “The Power of She.” Athleta was founded in 1998 in Petaluma, CA. The brand was purchased by Gap for $150 million in 2008. Their revenue is approximately $750 million. Nancy Green is the CEO.
Beats By Dre: A Lifestyle Brand Case Study
Jimmy Iovine’s insight about product placement in music videos made Beats by Dre a billion dollar brand. Executive Summary | Abstract | TL;DR Jimmy Iovine… Read More »Beats By Dre: A Lifestyle Brand Case Study
Ten Ways The iPhone Changed Our Culture
For the launch of the iPhone Xs and iPhone Xr launches, we list ten things Apple changed forever. The iPhone was a real innovation. My… Read More »Ten Ways The iPhone Changed Our Culture
Lifestyle brand case study: Arc’teryx
Arc’teryx’s shared values with outdoor enthusiasts attract other niches and the broader market. Executive Summary | Abstract | TL;DR Arc’teryx’s odd name and logo refer… Read More »Lifestyle brand case study: Arc’teryx
Lessons From the First iPhone’s Product Development Process
After a decade, Apple employees are opening up about the iPhone’s development, and it wasn’t as pretty as the result. There are far fewer genuine… Read More »Lessons From the First iPhone’s Product Development Process
Privacy and Security as a Brand Differentiators
Big brands are getting hacked, while other brands tout privacy and security as their strategic differentiators. There has been a shift in our culture recently around… Read More »Privacy and Security as a Brand Differentiators
Lessons from Superhero Brands
Superheroes are anthropomorphized brands. For goodness sake they have logos on their chests! The Batman symbol (and sometimes the Superman crest) is consistently on the… Read More »Lessons from Superhero Brands