How do the best of the best do it? You will learn from the shining star examples featured in these articles. This is how it is done.
Athleta is a brand of women’s activewear. They make clothing that women are comfortable to be active in through both the fit and style of the garments as well as their empowering message: “The Power of She.” Athleta was founded in 1998 in Petaluma, CA. The brand was purchased by Gap for $150 million in 2008. Their revenue is approximately $750 million. Nancy Green is the CEO.
Jimmy Iovine’s insight about product placement in music videos made Beats by Dre a billion dollar brand. Executive Summary | Abstract | TL;DR Jimmy Iovine… Read More »Beats By Dre: A Lifestyle Brand Case Study
For the launch of the iPhone Xs and iPhone Xr launches, we list ten things Apple changed forever. The iPhone was a real innovation. My… Read More »Ten Ways The iPhone Changed Our Culture