Displaying your brand’s personality can deepen your connection to customers. Brand personality is similar to that of a human — with distinctive traits that make the business stand out from others of its kind. Your brand can be serious, humorous, or casual. Your...
Sub-brands can be a strategic tool for brand managers to modify the expectations of customers. A sub-brand is a brand within a brand. A sub-brand uses a unique name for a product and service that can develop its own brand. Sub-brands have their own customer...
No more mystery for the plant-meat brand. The science, history, marketing and future of Beyond Meat. If I could be known as anything, it would be an expert on branding. But a close second would be an environmentalist; I am very concerned about global warming. I have...
Good examples of brand extensions can put a company in a better strategic position. Bad brand extensions are just ugly. A brand extension (some times called a category extension) is when a brand is known for one type of product starts selling a different type of...
Eleven examples of brands with a clear, unique and powerful Brand Essence. I often get subtle eye roles from the decision makers for the brands I work with when I ask questions like: “if your brand were a car, what make would it be?” The men and women in...
From community college classroom $100 M in sales; DC Shoes’ grind to become one of the most iconic lifestyle brands. DC Shoes is a brand with deep associations to the skateboarder lifestyle. If you are not aware of DC Shoes, you might assume they just sell...
