How do the best of the best do it? You will learn from the shining star examples featured in these articles. This is how it is done.
Jimmy Iovine’s insight about product placement in music videos made Beats by Dre a billion dollar brand. Executive Summary | Abstract | TL;DR Jimmy Iovine… Read More »Beats By Dre: A Lifestyle Brand Case Study
For the launch of the iPhone Xs and iPhone Xr launches, we list ten things Apple changed forever. The iPhone was a real innovation. My… Read More »Ten Ways The iPhone Changed Our Culture
Arc’teryx’s shared values with outdoor enthusiasts attract other niches and the broader market. Executive Summary | Abstract | TL;DR Arc’teryx’s odd name and logo refer… Read More »Lifestyle brand case study: Arc’teryx
After a decade, Apple employees are opening up about the iPhone’s development, and it wasn’t as pretty as the result. There are far fewer genuine… Read More »Lessons From the First iPhone’s Product Development Process
Big brands are getting hacked, while other brands tout privacy and security as their strategic differentiators. [su_row] There has been a shift in our culture recently… Read More »Privacy and Security as a Brand Differentiators
Superheroes are anthropomorphized brands. For goodness sake they have logos on their chests! The Batman symbol (and sometimes the Superman crest) is consistently on the… Read More »Lessons from Superhero Brands