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The Brand Awareness of brands like Coca-Cola, Visa and Apple are off the charts. But how do you make sure the right people know about your brand? 

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Brand Marketing Blog

The Knowledge You Need To Grow Your Brand

BMB helps entrepreneurs, marketers, and designers reach their full potential as brand builders. We provide the examples, concepts and teaching that enables readers to build extrordinary brands.

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Brand Priming

Brand Priming

The power of brands can seem mysterious; why does the mention Nike have so much more influence than a lesser-known brand? How do we manage our brands to have that power? I wonder that all the time, and you may too. One of the reasons branding works is because of brand...

Articles

What does Brand Safety mean?

What does Brand Safety mean?

If you pay to advertise your brand, then you are trying to make it easier for your brand to sell products in the future. What if your display ads ended up doing the opposite? What if it became harder to sell after you paid money to advertise? That would be tragic, but...

Examples of Successful Umbrella Brands

Understanding what an Umbrella Brand or Family Brand is and exploring 15 examples. It can often be a challenge to understand the relationships between products and their brands. Brand architecture can take many forms. The key is to understand examples, and here we...

The ‘Wow’ Logo Colors of 2020

The ‘Wow’ Logo Colors of 2020

Highlighting the best logo color combinations in 2020. Feel free to use them! It is a challenge to find colors for our logo designs that our clients will like, and we will feel proud to present. The trick is to pick colors that are on-trend but work and will not go...

100 Thieves brand profile

Looking at the culture, apparel, and history of one of the fastest growing lifestyle brands. I have been hearing people in my circles talk about this new name, 100 Thieves, that is doing some exciting stuff to build their brand. Then I watched their video touring of...

How To Write An About Page to Establish E-A-T

Expertise, Authoritativeness, and Trustworthiness are feelings you want to inspire with the About Page on your website. Do you wish you could get more traffic to your website from Google searches? A low E-A-T score is a common barrier that keeps sites from appearing...

What are Table Stakes in Business?

Have you ever heard your colleague or a business pundit, like Jason Calacanis, use the term “table stakes” and wondered what they meant? I researched it, and have the answer for you. Table stakes highlight an essential concept in branding: meeting minimum customer expectations.

Allen Adamson Interview

Allen Adamson. Author, brand strategist, and teacher. The author of Shift Ahead speaks with Colin Finkle about the pace of market change and how to keep up. It is easy to think of brands that were once dominant but fell off the map: Sears, Blockbuster, Oldsmobile,...

What is a Veblen Good?

Diamonds and Ferrari’s. Goods and brands that cannot seem to charge enough to lower demand. I was taught the law of demand when I went took economics at Carleton University. If something can be made cheaper, then people will buy more of it. If the price is...

Logo Design Trends for 2020

Understanding the trends forcing companies to rebrand will help you develop better logos. Logos are a part of our culture, and culture is always in flux. Aesthetic preferences change, things don’t mean what they used to, and perceptions of logos may not be what they...