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The concept of brand exists for one reason: to change people’s purchasing behavior. How does it do that?

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Brand Marketing Blog

The Knowledge You Need To Grow Your Brand

BMB helps entrepreneurs, marketers, and designers reach their full potential as brand builders. We provide the examples, concepts and teaching that enables readers to build extrordinary brands.

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What is Brand Voice?

What is Brand Voice?

Understanding Brand Voice and the 4 steps you need to take to communicate with a consistent personality. Editor’s note: There is an over-abundance of marketing copy out there with a disturbing lack of personality and absolutely no brand voice. We are fortunate...

Articles

How To Write An About Page to Establish E-A-T

Expertise, Authoritativeness, and Trustworthiness are feelings you want to inspire with the About Page on your website. Do you wish you could get more traffic to your website from Google searches? A low E-A-T score is a common barrier that keeps sites from appearing...

What are Table Stakes in Business?

Have you ever heard your colleague or a business pundit, like Jason Calacanis, use the term “table stakes” and wondered what they meant? I researched it, and have the answer for you. Table stakes highlight an essential concept in branding: meeting minimum customer expectations.

Allen Adamson Interview

Allen Adamson. Author, brand strategist, and teacher. The author of Shift Ahead speaks with Colin Finkle about the pace of market change and how to keep up. It is easy to think of brands that were once dominant but fell off the map: Sears, Blockbuster, Oldsmobile,...

What is a Veblen Good?

Diamonds and Ferrari’s. Goods and brands that cannot seem to charge enough to lower demand. I was taught the law of demand when I went took economics at Carleton University. If something can be made cheaper, then people will buy more of it. If the price is...

Logo Design Trends for 2020

Understanding the trends forcing companies to rebrand will help you develop better logos. Logos are a part of our culture, and culture is always in flux. Aesthetic preferences change, things don’t mean what they used to, and perceptions of logos may not be what they...

Industry 4.0

How Industry 4.0 Makes Our Businesses Better Manufacturing is changing at a rapid pace, thanks to advancements in technology. It’s beyond replacing a few workers with robots. Today’s industry is all about a fourth Industrial Revolution (4.0) in...

How To Design An Exterior Business Sign

A complete guide to help business owners and graphic designers develop exterior business signs that stand out. In my decade I have spent helping brands market themselves at retail, I have designed many signs for inside spaces. I understand what makes effective...

Tips To Make a B2M Website Work Well

Is your B2M website beneficial to it’s users? B2M Companies have a product that appeals to both business buyers and consumer buyers. What is a business-to-many business? A business-to-many (B2M) is a company that sells both to consumers and businesses. They...

Endorsements in Marketing

Defining Endorsement Marketing and a guide to when / how to use endorsements to build your brand. Endorsements are a large part of marketing. Purportedly 28% of Nike’s enormous marketing budget goes to athletes to secure their endorsements. We see famous faces...