Colin Finkle

Colin Finkle is a brand marketer and designer with 14 years of experience helping Fortune 500 companies, and now passionately helps Canadian entrepreneurs and public figures at the brand marketing agency, Nordeau. You can see his work at ColinFinkle.com

Choosing colors for a brand

Choosing Colors for a Brand

More than half (62-90%) of a customers judgement of a brand comes from color. To choose the best colors for a logo or a brand, a graphic designer needs to consider context, competition, culture, contrast, color gamut, and company.

What is rebranding? Rebranding examples: Uber, Microsoft, and Hertz

Rebranding

Rebranding is changing a brand’s name, logo, or a structural change in the brand identity. Rebranding is corrective; the only reason to rebrand is to solve a problem. A substantially new brand identity allows new opinions to form.

Income School. Ricky Kesler interview.

Ricky Kesler interview

We talk passive income websites with Ricky Kesler from Income School. He is one half of a duo who coaches people trying to change their financial situation on YouTube. Both here and on their channel, Ricky doesn’t hold back. We talk about brand identity, looking spammy, know-like-trust factor, and more.

Peer Influence and Marketing. Two peers holding hands on a train track.

Peer Influence in Marketing

Peer influence is how the behavior of the people around us impacts our own behavior. When it comes to marketing, purchasing is the behaviour that marketers try to influence, as well as the actual use of the product. Therefore peer influence in marketing is how the behavior of others influences our likelihood to buy and use a product.

Athleta. Woman doing a plank on the beach.

Athleta history & brand profile

Athleta is a brand of women’s activewear. They make clothing that women are comfortable to be active in through both the fit and style of the garments as well as their empowering message: “The Power of She.” Athleta was founded in 1998 in Petaluma, CA. The brand was purchased by Gap for $150 million in 2008. Their revenue is approximately $750 million. Nancy Green is the CEO.

The Nike brand is associated with running, training, sports, and shoes.

What is a Brand Association?

Brand associations are the mental connections between a brand and people, places, things, and emotions. These associations may turn people to or away from your brand. Being mindful and strategic about them will build brand equity efficiently.

Web Platforms Building Walls. Black and white image of a wall with a forest in the background.

Is the Website’s Era Coming to an End?

Most time spent on the internet is in a handful of sites: Facebook, Amazon, Google, Reddit, Instagram, and others. These sites are getting less and less likely to link off to independent websites. Take steps to insulate your brand from these trends.