Colin Finkle is a brand marketer and designer with ten years of experience helping Fortune 500 companies tell their story at retail. You can see his work at ColinFinkle.com
Colin Finkle speaks with Rhonda Merchant, Director of Talent Acquisition at Main Event. How tapping into a consumer rebrand reduced hiring costs and turnover.
Athleta and Lululemon Athletica are different companies. Athleta is a brand owned by Gap Inc., and Lululemon is an independent, publicly traded company. It is… Read More »Is Athleta and Lululemon the same company?
The “DC” in DC Shoes stands for Droors Clothing. The official story is that D and C were the first names of the first skaters… Read More »What does the “DC” stand for in DC Shoes?
Designing a logo that is unique, memorable, and means something to skiers and snowboarders. Colin Finkle shares his graphic design process: frame-storming, gathering reference material, ideating, honing, and assessing.
An inside look the deals between manufacturers and retailers involving brands. Private labels have been a constant part of my decade of experience in retail… Read More »Private Label Brands: Inside the Boardroom Deals
It helps when naming your business if you know the types of brand names. All of the 300+ million company names fall into one of these categories 7 categories: eponymous, descriptive, acronymic, suggestive, associative, non-English and abstract. We talk about 77 real world examples.
More than half (62-90%) of a customers judgement of a brand comes from color. To choose the best colors for a logo or a brand, a graphic designer needs to consider context, competition, culture, contrast, color gamut, and company.