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Good Branding

Brand Extension Examples

Good examples of brand extensions can put a company in a better strategic position. Bad brand extensions are just ugly. A brand extension is when a brand is known for making one type of product develops and starts selling a different type of product. Brand extensions should be into adjacent Read more…

By Colin Finkle, ago
Good Branding

Lifestyle brand case study: Arc’teryx

Arc’teryx’s shared values with outdoor enthusiasts attract other niches and the broader market. This is the Part 4 of our Lifestyle Brand Series where we explore how brands become associated with aspirational lifestyles. Read Part 1 to understand what is a lifestyle brand, Part 2 to understand Beats by Dre. and Part 3 to understand DC Shoes. Read more…

By Colin Finkle, ago