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Branding How To

Why Do You Need Company Culture?

Company Culture: Get It Wrong and Suffer Consequences Organizational culture definition. Culture is the set of values, beliefs and cumulative traits of an organization. Company culture is expressed in the behavior of the employees; we cannot see culture directly, but we witness the behaviors of the people in the culture Read more…

By Colin Finkle, ago
Branding How To

10 Simple Ways to Increase Your Brand Awareness

An Infographic That Outlines Ten Tactics To Increase the Awareness of Your Brand Download and Share this Infographic. Download the PNG File. Get the full length PNG file here. Great for websites. https://brandmarketingblog.com/wp-content/uploads/2018/02/BMB-10-Simple-Ways-to-Increase-Your-Brand-Awareness.png Download the PDF File. Get the full length PDF file here. Great for printing. https://brandmarketingblog.com/wp-content/uploads/2018/02/BMB-10-Simple-Ways-to-Increase-Your-Brand-Awareness.pdf Embed Code. Read more…

By Colin Finkle, ago
Branding How To

Our Lifestyle Brand Strategy

Creating a north star for our skiing / snowboarding lifestyle brand project. This is the Part 6 of our Lifestyle Brand Series where we explore how brands become associated with aspirational lifestyles. Read Part 1 to understand what is a lifestyle brand, Part 2 on Beats by Dre., Part 3 on DC Shoes, Part 4 on Arc’teryx, and Part 5 on what those brands Read more…

By Colin Finkle, ago